Giving gifts to clients is an important element in a business relationship. The question is why are you doing it?
The general rules are:
– it must reflect a reward system. That way, it breeds retention and loyalty. Instead of giving gifts just because you feel like it
– it has to be systemised
If not, expect to see your cost baloon.
– and it has to follow your brand achetype. What messaging tone you set for your business.
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